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mercoledì 3 maggio 2017

L’Oréal Paris announces its exclusive makeup collaboration with Balmain Paris

OLIVIER ROUSTEING IN L'OREAL PARIS LABORATORIES_
 
Olivier Rousteing, creative director of Balmain Paris, brings Balmain’s rock goddess vision of beauty to a capsule lipstick collection designed for L’Oréal Paris.
The first collaboration between the luxury Parisian fashion house and the leading makeup brand will be revealed ahead of next Paris Fashion Week, for which L’Oréal Paris is Official Partner.
With L’Oréal Paris, Rousteing brings the raw creativity with which he has reinvented Balmain, from the Paris runways to his first ever beauty collection. The crossroads of high fashion and affordable beauty, the Balmain aesthetic reaches a new audience through the world’s most-loved lipstick: Color Riche. N°1 globally, a Color Riche lipstick is sold worldwide every 3 seconds.
“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves. With this collaboration, I’m thrilled to make this idea tangible for every woman around the world,” says Olivier Rousteing, Balmain Paris Creative Director.
L’Oréal Paris loves this vision of a new Parisian beauty developed by Olivier Rousteing. This collaboration builds on the partnership between L’Oréal Paris and Paris Fashion Week which seeks to democratize runway beauty for everyone. Olivier Rousteing and his Balmain Paris team have proved exceptional partners in making this idea a reality. Accessible beauty and high fashion now have a symbolic meeting point: this new Color Riche limited collection with Balmain Paris,” says Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President.

L’Oréal Paris x Balmain Paris on the lips - First look
Under Rousteing’s creative direction, from colors to pack design to the ad campaign, the cult Color Riche lipstick is interpreted in three striking new color themes for a total of 12 new shades that will be available in selected L’Oréal Paris point of sales only.
A lipstick jewel edition showcasing the 3 star shades from the L’Oréal Paris x Balmain Paris collection will also be exclusively available at Balmain Paris stores and select retailers worldwide.
The L’Oréal Paris x Balmain Paris collection will go on sale in limited edition beginning of September 2017.

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