L’Oréal Paris and Balmain Paris unveil their exclusive limited-release couture lipstick jewels.

After the launch of the couture matte lipstick collection, L’Oréal Paris and Balmain come back in force revealing what already looks like the epitome of their creative collaboration: an ultra-limited lipstick jewel edition.

The original collection, Balmain’s first beauty foray, comes in 12 awe-inspiring new shades of Color Riche from 3 Balmain tribes: Rock, Couture and Glamazone. This collection for all complexions was designed in the spirit of diversity and women’s empowerment with the rallying call: United We Are Invincible.

Now, Balmain’s singular jewelry craftsmanship meets the innovation and expertise of L’Oréal Paris in the creation of an entirely new and unprecedented beauty-fashion accessory: a L’Oréal Paris x Balmain lipstick necklace as the standout centerpiece of designer jewelry.

“This design collaboration between fashion artisanship and Color Riche creates a new duality between two kinds of visual beauty, lipstick and jewelry, which unite in one necklace.”

Zak Yopp, Global Vice President Makeup L’Oréal Paris

Giving the wearer an invincible attitude, the L’Oréal Paris x Balmain lipstick jewels are a true object of desire. Olivier Rousteing set out to capture the essence of Balmain, its opulence being in each bejewelled pack design: marbled green, edgy malachite or onyx black and the house symbols of gold tassels and gold-toned metal –a signature color shared with L’Oréal Paris.

“Directly inspired by Balmain’s artisanal heritage and our recent collections, my team and I created this limited-edition accessory as a collector’s piece to stand out, pairing Balmain’s signature gold with jewel tones to create couture-like pendants. I love that each hides a secret power: a one-of-a-kind shade of lipstick.”

Olivier Rousteing, Creative Director Balmain Paris

Blazing a trail between makeup and high fashion, L’Oréal Paris x Balmain lipsticks jewels star the three most groundbreaking shades from the original collection to become collectors’ talismans for each tribe.

L’Oréal Paris X Balmain lipstick collection launch party

Il 28 settembre, dopo la sfilata Balmain S/S 2018, L'Oréal Paris e Balmain hanno organizzato "L'Oréal Paris x Balmain", una serata per celebrare i valori forti di queste due case e la capsule collection dei loro rossetti, con il messaggio: "United, We are Invincible".

L’ORÉAL PARIS CELEBRATES 20 YEARS OF PARTNERSHIP WITH THE CANNES FILM FESTIVAL AT THE L’OREAL PARIS CINEMA CLUB, MARTINEZ BEACH

On May 24th in Cannes, L’Oréal Paris opened the doors of its Pop-up Cinema Club at the Martinez beach with an exclusive party to celebrate the 20 years anniversary of their partnership with the Festival de Cannes. During this night, cinema has been honored with a set up inspired by movies studios: a giant popcorn pool, movie projections and usherettes distributing this year’s special Color Riche edition.

Hosted by Pierre-Emmanuel Angeloglou, Global brand president of L’Oréal Paris, the L’Oréal Paris Cinema Club Party gathered people from the cinema industry, actors, actresses, models and many other guests who danced until late at night. The Naïve New Beaters fired up the stage. The temperature kept raising when the actress Izia Higelin surprised guests by joining the group on stage to perform Heal Tomorrow. Just before, the actress walked the red carpet for her role of Camille Claudel in Jacques Doillon’s movie Rodin, presented on this year’s festival official selection. Olivier Rousteing took over the DJ set, marking the end of the celebration.

For the occasion the mythical Martinez Pontoon was transformed into a red carpet allowing invitees to experience a walk on the sea.