White Mountaineering F/W 2021 Men's collection

Stay true to yourself. Won’t stop moving forward.
To pursue the possibility of fashion and live being yourself even under the hard circumstances. This collection is aimed to allow expressing yourself in the nature and living with it side by side. In considering the path for men’s fashion, it does not only satisfy self esteem, but also exposes the versatility of outdoor wear in fashion.

 

 

The collection movie shows all different types of people that go to the White Mountain to  seek themselves, their thoughts and their preferences.

Fashion needs to face nature and environmental problems, and move forward.
The movie consists of the message, a need of biodiversity into fashion, reconsideration of power of fashion and interpreting our brand concept.

The season theme of ‘Stay true to yourself. Won’t stop moving forward.’ consists of our thoughts to do what you can do, even in this pandemic.

WHITE MOUNTAINEERING S/S 2019 COLLECTION

New value is added to original purpose as time goes by. This season is influenced by 90s outdoor gear and clothing which had a great connection with the music of the time.

The performance of fabrics and technique has been greatly improved. This collection represents a connection between past and present, in addition to a more futuristic slant that examines how clothing might function in the future.

“White (urban) Mountaineering (outdoors)” Design, Function, Technology. Combining these elements and remaining true to ourselves White Mountaineering.