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venerdì 21 aprile 2017

Coach e Rodarte presentano la loro collezione per la primavera/estate 2017

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Coach, la prestigiosa casa di moda specializzata in accessori e lifestyle e Rodarte, brand americano di lusso concettuale e innovativo, hanno presentato la loro prima capsule collection: Coach & Rodarte.

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La collaborazione tra Stuart Vevers, Direttore Creativo di Coach e Kate e Laura Mulleavy, fondatrici di Rodarte, unisce le texture e i tratti distintivi di New York e Los Angeles; moderno ed etereo; Coach per la funzionalità e il lusso moderno e Rodarte per il suo romanticismo impudente e la demi-couture.

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La collezione di ready-to-wear e borse, realizzata in pelle glovetanned di Coach, ripropone lo slogan pubblicitario degli anni Settanta “This is A Coach Bag”, un elemento di design che ha ispirato Kate e Laura Mulleavy. Il risultato è uno stile ricco di intricati decori, impreziosito dalle tecniche di appliqué sviluppate da Rodarte e filtrato attraverso l’esperienza di Coach.

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La collaborazione tra i due brand combina i rispettivi concetti di design, celebrando le qualità che li contraddistinguono e allo stesso tempo, li accomunano: l’esaltazione delle lavorazioni artigianali.
 
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Le sorelle Mulleavy dichiarano: “Siamo affascinate dall’approccio di Coach nei confronti del lusso e dell’artigianato americano. Inoltre, siamo colpite dall’archivio e dal consolidamento dell’identità del brand nel corso degli anni”. Vevers aggiunge: “Lo stile concettuale con cui Rodarte reinterpreta lo stile americano era la chiave perfetta per reinventare alcuni pezzi iconici di Coach. La combinazione delle differenti ispirazioni ha dato vita a una collezione fresca e romantica che rispecchia entrambe le case di moda.
 
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La collezione di Coach & Rodarte è disponibile a partire dal 18 aprile esclusivamente presso la Boutique di Via Montenapoleone 19 a Milano.
 

COACH & RODARTE CELEBRANO LA LORO COLLABORAZIONE PER LA PRIMAVERA/ESTATE 2017
Le fondatrici di Rodarte, Kate e Laura Mulleavy e Stuart Vevers, Direttore Creativo di Coach, hanno celebrato il lancio della collezione Coach & Rodarte, con una cena privata presso l’iconico ristorante Hollywoodiano Musso & Frank Grill a cui hanno partecipato Chloë Grace Moretz, Rashida Jones, Sasha Lane, Rowan Blanchard, Bella Heathcote, Chloe and Halle Bailey, Selma Blair, Sabrina Carpenter, Yara Shahidi, Natasha Lyonne, Kim Gordon, Aubrey Plaza, Odeya Rush, Gia Coppola, Zoe Cassavetes, Miranda July, Catherine Opie, Elliott Hundley, Gary Baseman, Haley Lu Richardson, Langley Fox, Nathalie Love, Lisa Eisner, Amanda de Cadenet, Jacqui Getty, Lisa Marie Fernandez, Ava Hawk McDean, Todd Cole e Katherine Ros
 
HOLLYWOOD, CA - MARCH 30:  Actor Selma Blair attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Chloe Grace Moretz attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Bella Heathcote attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Haley Lu Richardson attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Rowan Blanchard attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Rodarte Co-Founders Laura Mulleavy (L) and Kate Mulleavy attend the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Bella Heathcote attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  (L-R) Actor Selma Blair, Coach Creative Director Stuart Vevers and actor Chloe Grace Moretz attend the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Sasha Lane attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actors/singers  Chloe Bailey and Halle Bailey attend the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Rodarte Co-Founders Kate Mulleavy (L) and Laura Mulleavy attend the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Sasha Lane (L) and Sergio Darcy Lane attend the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Selma Blair attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Chloe Grace Moretz attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  (L-R)   Actor Sasha Lane, Vogue west coast associate Cameron Bird, and stylist Maryam Malakpour attend the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Illustrator Langley Fox attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  Actor Yara Shahidi attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30: Actor Yara Shahidi (L) and photographer Amanda de Cadenet attend the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)HOLLYWOOD, CA - MARCH 30:  The Zoe Report Editorial Director Nicky Deam attends the Coach & Rodarte celebration for their Spring 2017 Collaboration at Musso & Frank on March 30, 2017 in Hollywood, California  (Photo by Donato Sardella/Getty Images for Coach)Sabrina CarpenterNatasha LyonneKim GordonZoe CassavetesHaley Lu RichardsonChriselle LimMiranda JulyOdeya RushChloe Bailey, Halle BaileyRowan BlanchardLangley FoxAva Hawk McDeanYara ShahidiSasha Lane, Rashida JonesRashida Jones

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