Visualizzazione post con etichetta PFW. Mostra tutti i post
Visualizzazione post con etichetta PFW. Mostra tutti i post

giovedì 2 marzo 2017

L’ORÉAL PARIS ANNOUNCES MARIA BORGES AS NEW BRAND AMBASSADOR

Paris
Beauty
Advertising
Gold
2016
Skin
Mask
Loreal
France
Lip
Alexina Graham
Thylane Blandeau
Xiao wen Ju
Luma Grothe
Barbara Palvin
Maria Borges
Irina Shayk 
Bianca Balti
Laura Stone

WITH HER STRIKING PHYSIQUE, HER NATURAL SHORT AFRO AND HER KILLER RUNWAY WALK, SUPERMODEL MARIA BORGES IS AN INTERNATIONAL BEAUTY ICON. 
 
Supermodel and powerful diversity advocate, Maria Borges is paving the (run)way for more women to believe in their natural worth and the validity of their dreams.
From growing up in Angola, Africa, during the country’s civil war, Maria’s inimitable beauty, talent and energy have made her a true supermodel – known for her joyful runway presence and inspirational life story. Now as a new face of L’Oréal Paris, Maria is a modern ambassador for natural, mesmerizing, uplifting beauty.
“When her mile-wide smile lights up a runway, Maria inspires others to shine. Helping break barriers, she uses her voice to motivate other women to believe in their beauty: an empowering message that’s core to our beliefs at L’Oréal Paris. We are honored to welcome Maria as our new Lorealista, to inspire more women around the world.” said Pierre-Emmanuel Angeloglou, L’Oréal Paris global president.
“This means the world to me. I believe in the beauty of diversity – and the empowering message that a girl who started from the bottom can become an international beauty symbol. And be living proof that our dreams are valid and the future ahead of us is bright. Thank you L’Oréal Paris, we’re all worth it,” said Maria Borges.
 
Paris
Beauty
Advertising
Gold
2016
Skin
Mask
Loreal
France
Lip
Alexina Graham
Thylane Blandeau
Xiao wen Ju
Luma Grothe
Barbara Palvin
Maria Borges
Irina Shayk 
Bianca Balti
Laura Stone
 
Discovered at the Elite Model Angola contest in 2010, Maria went on to conquer fashion – she was cast in 17 shows in her first season, then signed on as a Givenchy exclusive the next.  She calls Givenchy’s creative director Riccardo Tisci "godfather.” In recent seasons, she joined the Balmain army, starred in Karl Lagerfeld’s big data Chanel show and grooved with Bruno Mars on the Victoria Secret runway. She’s fronted editorial for fashion’s greatest titles including: CR Fashion Book, Harper's Bazaar, i-D, Interview, LOVE, Numéro, Vanity Fair, Vogue Italia, Vogue UK and W magazine, for whom she taught the world how to selfie like a supermodel.  

“To be beautiful means to be yourself.”
 
Conscious of the reach that fashion recognition gives her, Maria became the first model to wear her natural short afro on the most-watched catwalk, the Victoria’s Secret show. That moment in runway history was intended to “help women around the world embrace their natural beauty.” By her words and her action, the Portuguese-speaking model shares a powerful message of diversity, positivity and strength with her 324k social followers, and beyond.

“Never forget where you came from”
 
Maria, who was named Forbes Africa top model in 2013, is proud to represent “Africa, black women and all those who believe in the power of their dreams.” Ever promoting her home country, Angola, a population of 28 million, she founded a children’s charity with her local church and supports rising fashion talent by returning to the runway at Angola Fashion Week. 

The L’Oréal Paris X PFW reveal: Olamide Ogundele
This PFW, Maria Borges will appear on the runway with a new face in fashion. Chosen by Maria herself, Nigerian-born model Olamide Ogundele, makes her PFW debut on the Wanda Nylon runway. By giving Olamide the exposure of a runway
appearance in the fashion capital, the L’Oréal Paris X PFW reveal brings truth to the mantra Maria espouses; “We rise by lifting others.” Tune into the Wanda Nylon show at 6 p.m. on March 1st to see Maria and Olamide make runway history.
Maria Borges for L’Oréal Paris
The international model has appeared in the L’Oréal Paris campaign for Paint, plus the new Hydragenius campaign, and will star in the upcoming Matte Obsession campaign. She joins the ranks of Lorealistas including Eva Longoria, Susan Sarandon, Julianne Moore, Barbara Palvin, Karlie Kloss, Soo Joo Park, Leila Bekhti and more.

lunedì 23 gennaio 2017

Schiaparelli Haute Couture S/S 2017

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Si respira un vento d'Oriente, nella maison di Place Vendome. Kimono, draghi e sofisticate porcellane si plasmano per imprimersi nelle complicate lavorazioni, in un gioco di contrasti sottolineato dai segni Schiaparelli.
E' rosa shocking il bomber che accompagna abiti rasoterra, sono cuori trafitti a fimare lo short-tailleur dell'estate, e' un Sole a illuminare il bianco della cappa e sono quei lucchetti fatti a tasca, a segnare l'attitude dell'abito in crepe avorio. E' un'estate leggera, che ricama la storia del marchio sull'architettura delle giacche e sulle trasparenze degli abiti e sembra quasi volare, sui tacchi shocking trasparenti come il vetro.
Giacche con cuore gigante o trompe l'oeil alla Cocteau, si accostano allo svolazzare di tulle, seta e organza, delicatezze attraversate anche da pizzo Chantilly. L'iconica aragosta è ultra sofisticata quando si presenta ad intarsio come enigmatico pizzo sull'abito, la giacca bolero è ricamata come femminile e snodata armatura couture.
La palette di colori saturi si mescola agli acquerelli, tingendo sete e mousseline e dando vita a pesci d'oro, tigri tibetane, fiori mescolati a carnivori ramages. Un sensuale estremo Oriente, riletto da grafismi pop e tagli architettonici, da un immaginario che trasforma la bocca rossa di una geisha in un vibrante cuore shocking, Schiaparelli.
 
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sabato 8 ottobre 2016

martedì 4 ottobre 2016

Olivia Culpo indossa Casadei

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Olivia Culpo indossa i sandali Casadei in pelle argento con iconico tacco ‘Blade’ in occasione della settimana della moda a Parigi.

lunedì 3 ottobre 2016

GIORGIO ARMANI A PARIGI PER CELEBRARE L’APERTURA DEI NUOVI EMPORIO ARMANI ED EMPORIO ARMANI CAFFÈ

EA_Parigi

Giorgio Armani celebra a Parigi la riapertura di Emporio Armani ed Emporio Armani Caffè al 149 di Boulevard St. Germain, nel cuore iconico della Rive Gauche.
Un cocktail esclusivo per gli ospiti e la stampa internazionale che sono intervenuti alla sfilata si è tenuto nel tardo pomeriggio presso i rinnovati Emporio Armani ed Emporio Armani Caffè.
A seguire, negli spazi dello stadio di Bercy, si è tenuto il défilé della collezione Emporio Armani Donna Primavera Estate 2017.
 
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martedì 27 settembre 2016

L’ORÉAL PARIS AT BEAUTY’S AVANT-GARDE DURING PARIS FASHION WEEK

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And a new beauty season begins! Back as Official Partner of Paris Fashion Week (PFW) for Spring/Summer 2017, L’Oréal Paris once again supports fashion creativity and pushes beauty’s frontiers across the realms of fashion, digital and retail.
From September 28th to October 5th, L’Oréal Paris partners 18 shows on the official fashion calendar, setting Spring/Summer 2017’s beauty influences and trends and turning PFW gold with a star-gazing #GoldObsession party in a prestigious Parisian venue.
Pushing fresh-from-runway beauty further, right before PFW, L’Oréal Paris launches the all-new version of its revolutionary makeup app Makeup Genius 2.0. and marks a milestone with the opening of the first L’Oréal Makeup Designer Paris boutique in France, a live showcase for the brand’s makeup artistry. It’s showtime!
At L’Oréal Paris, beauty is always about the avant-garde, the original, the creative. We are delighted to strengthen our partnership with this world-leading fashion week; where beauty and fashion creativity merge to launch a new trend season. During PFW, we are thrilled to open the doors to our first makeup boutique, uniting all our products in one creative incubator here. As official partner, we bring the standout beauty looks straight from the runway, plus all the backstage action, the street style stars and our #GoldObsession party where a guestlist of fashion’s A-list and our L’Oréal Paris spokes celebrate PFW, gold and beauty. Paris truly is our playground!” Cyril Chapuy, L’Oréal Paris International President

INSTANT INSPIRATION: GO BACKSTAGE AT 18 SHOWS DURING PFW SPRING/SUMMER 17
L’Oréal Paris is proud to support 18 fashion designers showing in Paris this season, including Wanda Nylon, Carven, Olympia Le Tan, Yazbukey, Masha Ma, Giambattista Valli and Vanessa Seward. Translating each designer’s vision into hair and makeup, our creative teams will style two to three shows a day using the newest innovations from L’Oréal Paris. See the season’s new looks straight-from-the-runway across L’Oréal Paris social channels and on Makeup Genius 2.0.
 
SEPTEMBER 29TH: L’ORÉAL PARIS OPENS ITS FIRST BOUTIQUE IN PARIS
On PFW’s second day, L’Oréal Paris inaugurates its first ever boutique in Paris. Play with 600 products under a roof inspired by the most iconic Parisian landmark, the Eiffel Tower. Browse 150 products created exclusively for the one-of-a-kind boutique. Discover new collections and looks developed every month by L’Oréal Paris Global Makeup Designer Karim Rahman. During PFW, the new store will host happenings: from meet-ups with our L’Oréal spokes to makeup masterclasses with Karim Rahman himself. 62 rue de Caumartin 75009 Paris.
 
OCTOBER 2ND: CELEBRATE PFW AND GOLD AT THE L’ORÉAL PARIS #GOLDOBSESSION PARTYM Celebrate PFW and the iconic gold of the L’Oréal Paris brand at the #GoldObsession party on October 2nd. Party in gold with the fashion A-list and the L’Oréal Paris spokes family during a gold-drenched night at a prestigious Parisian venue. Like stepping onto the gold dancefloor of the Mert & Marcus #GoldObsession campaign, we are turning PFW gold! Follow all the gold action across L’Oréal Paris social media channels.

MAKEUP GENIUS 2.0: THE NEW VERSION OF THE ICONIC APP LAUNCHES AT PFW
After the global success of Makeup Genius, L’Oréal Paris shakes up the connected beauty world again with an all-new version of the revolutionary app. Applying the smartest technology to makeup, Makeup Genius 2.0 launches right before PFW in September. The app has been endowed with advanced customization features, step-by-step makeup tutorials, and a whole new in-app social platform. The new version app brings the world the newest looks straight from the runways and helps you recreate them at home for a genius selfie! This is beauty’s version of ready-to-wear. Live PFW around the world with Makeup Genius 2.0.

OCTOBER 8TH: #THEBRUSH2. WHO IS THE NEXT PFW MAKEUP ARTIST?
Calling all aspiring makeup artists from October 8th, join the IT makeup e-competition:
#TheBrush2. One international makeup contest, only on Instagram. One theme: Just Paint It. One jury of L’Oréal Paris experts, celebrities and influencers. And one reward: the chance to join L’Oréal Paris at PFW in March 2017!
Enter the contest!

GET YOUR BACKSTAGE PASS TO PARIS FASHION WEEK
Follow all the creativity, the looks and the likes. Live PFW as if you were there thanks to L’Oréal Paris.

Instagram: @lorealmakeup @lorealhair 
Snapchat: @lorealmakeup @lorealhair
Facebook: @lorealparis
YouTube: @L’Oréal Paris
#LOREALxPFW
#GoldObsession

FASHION IS BEAUTY
BEAUTY IS FASHION