Visualizzazione post con etichetta MBFW. Mostra tutti i post
Visualizzazione post con etichetta MBFW. Mostra tutti i post

mercoledì 4 luglio 2018

Mercedes-Benz presents BOTTER at MBFW Berlin

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The MBFW Spring/Summer 2019 officially opened fashion week at ewerk today at 10.00 am with a show by emerging Dutch label BOTTER and the first public screenings on the façade of the event location. The designer duo Rushemy Botter and Lisi Herrebrugh were showing their new collection "Al Fombra" for the first time, mixed with looks from their current, multi-award-winning collection "Fish or Fight". The show at MBFW was made possible by Mercedes-Benz as part of its own International Designer Program, an initiative for supporting and developing young talents; it was complemented by an exhibition of one look per designer from all ten shortlisted finalists from the fashion category at the 33rd International Festival of Fashion, Photography and Fashion Accessories in Hyères in April of this year - BOTTER won the grand prix of the jury Premiere Vision.

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In their new "Al Fombra" collection, seen for the first time on a catwalk at the Berlin show, the designers Rushemy Botter and Lisi Herrebrugh have combined simple and luxurious materials to create surprising, eye-catching ensembles. The cuts create an oversize and boxy look; striking prints are used on T-shirts and loose-fitting shirts; the trousers feature a shorter length, whilst jackets have a wider fit - all of which combines to create an unusual silhouette. Even though BOTTER presents itself as a purely menswear label, the looks can be interpreted as unisex.

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As with earlier designs, the inspiration for the new "Al Fombra" collection stems from the Caribbean roots of Rushemy Botter and Lisi Herrebrugh. "We were affected by the lottery shops that you can find on every street corner in the Dominican Republic and Curaçao. I can still see my grandmother going into one of these shops and spending the last of her money in the hope she might win. But the reality is that most of these firms never pay out any prize-money. They play on the hopes of the poor for their own benefit. We want to get this aspect across in our clothing; and so we have played with the tension in the materials and the way the fabrics hang. And we have translated this idea even more literally into our prints. We thought it was wonderful how people who have so little can be so creative. They have to survive, and they simply don't have access to all the materials that we can source in Europe," explained the designer duo.

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Alongside their new collection, BOTTER was also showing highlights from "Fish or Fight", with which they won the Grand Prix du Jury Première Vision at the Hyères Festival and were amongst the ten finalists of the LVMH Prize 2018.

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Complementing the main show, the exhibition "Mercedes-Benz presents the Hyères Festival 2018 Fashion Shortlists" - staged in collaboration with the Festival organiser villa Noailles - showed one ensemble from each of the ten fashion finalists selected for the Hyères Festival by its jury, which included Haider Ackermann, Tilda Swinton and Jefferson Hack: Sarah Bruylant (Belgium), Ela Fidalgo (Spain), Anna Isoniemi (Finland), Linda Kokkonen (Finland), Marie-Eve Lecavalier (Canada), Ester Manas (France), Jef Montes (Netherlands), Regina Weber (Germany), Rushemy Botter and Lisi Herrebrugh (Netherlands), Antonia Sedakova (Russia).

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By inviting BOTTER to Berlin as part of the Mercedes-Benz programme for supporting and developing young talents and by collaborating again with villa Noailles, the initiator of the Hyères Festival, Mercedes-Benz is again demonstrating the importance it attaches to nurturing and promoting young talent in its fashion-related activities.

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Parallel to the first MBFW shows, the public programme - entitled "FOLLOW MBFW – LIBERATE FASHION" - was launched on the facade of the ewerk. The presentations on the catwalk are being live-streamed across a LED screen on the façade of the ewerk and also feature interviews, backstage impressions and fashion films to offer, along with the food market "The Good Local", offering anyone with an interest in fashion a varied and full all-day programme.

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venerdì 19 gennaio 2018

Mercedes-Benz & ELLE Germania presentano Callisti a Berlino

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In occasione della MBFW la stilista austriaca Martina Mueller-Callisti ha presentato la collezione Callisti Autunno/Inverno 2018 nella centrale elettrica di Berlino. I circa 400 ospiti, tra i quali erano presenti, oltre ad esperti del settore, anche personalità come Jimi Blue Ochsenknecht, Philipp Boy, Jean Bork, Lisa Banholzer e Lisa Hahnbück, hanno potuto apprezzare l’unione di stile contemporaneo, elementi futuristici e citazioni retrò. La sfilata si inserisce nel programma di sostegno dei giovani talenti, promosso da Mercedes-Benz e dalla rivista di moda ELLE Germania, che ogni stagione invitano un designer emergente a presentare la propria collezione durante la manifestazione internazionale di Berlino.

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La collezione Autunno/Inverno 2018 di Callisti è un continuum e al tempo stesso la risposta alla stagione precedente: in occasione del decimo anniversario del suo marchio, Martina Mueller-Callisti riprende le linee degli anni passati, reinterpretandole in nuove silhouette. Il risultato sono outfit raffinati con gonne ampie abbinate a top, e cinture alte che combinano morbidezza e rigore. La stilista esplora il tema del kimono e dei samurai, unendolo a referenze militari, disegnando forme che mettono in risalto il corpo, come è consuetudine nelle sue creazioni. La palette della collezione vede toni discreti di viola, blu scuro e bianco panna, con dettagli in grigio taupe e nero.

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Martina Mueller-Callisti ha fondato il suo marchio a Vienna nel 2007. Da subito si è fatta notare per la sua visione di abbigliamento femminile senza tempo, urbana ma stravagante. Nel 2012 ha presentato la sua prima collezione maschile. I suoi abiti esprimono l'aspetto dell'avanguardia e della fierezza, restando sempre eleganti e sperimentali. Sui due piani del flagship store di Callisti a Vienna si trova abbigliamento donna, abbigliamento uomo e da cerimonia.

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Dalla metà degli anni Novanta, Mercedes-Benz si è affermato come partner di importanti eventi di moda nel mondo. Il marchio, attualmente presente in oltre 60 piattaforme di moda internazionali, si è distinto per la promozione di giovani talenti grazie all’International Designer Exchange Program (IDEP).

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