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sabato 10 dicembre 2016

COACH CELEBRA IL 75 ° ANNIVERSARIO CON UNA SFILATA DONNA E UOMO E UN PARTY COSTELLATO DI CELEBRITIES

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L’ottimismo americano. New York City, un melting pot di culture che abbraccia l’individualità e accoglie gli outsiders, a prescindere da razza, gender o stile personale. Un senso di unione, dove le contraddizioni e le imperfezioni sono rispettate e celebrate.
Un giovane di Los Angeles che arriva a New York – l’attitudine idiosincratica della West Coast incontra il mix eclettico della città. La dolce nostalgia dell’esplorazione spaziale americana: missili e pianeti, simboli di infinite possibilità, ricontestualizzati per suggerire qualcosa di nuovo. Un fascino innocente e giocoso, fiori delicati, fiocchi e patchwork in contrapposizione a spille da balia e al lusso non pretenzioso di shearling e pelle.
American dreamers, ribelli e romantici –spontanei, onesti ed autentici.
 
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NEW YORK, NY - DECEMBER 08:  Richie Shazam attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08: Hikari Mori attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Choi Soo-young attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Drew Barrymore attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Emma Roberts attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Hari Nef attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Choi Soo-young attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Hopper Penn attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Jacqueline Fernandez attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08: Jake Hall attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08: Jordan Barrett attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Laura Harrier attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Mark Ronson attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Michael B. Jordan attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Rowan Blanchard attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Ryan Waters attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08: Shamari Maurice attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Zoe Kravitz attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Brian Anderson attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Briana Andalore and Richie Shazam attend the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Diplo attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images for Coach )NEW YORK, NY - DECEMBER 08:  Grace Nickels, Emma Roberts, Zoe Kravitz, and Karl Gusman attend Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Drew Barrymore, Grace Nickels, Emma Roberts, Zoe Kravitz, and Mark Ronson attend the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Drew Barrymore, Grace Nickels, Emma Roberts, and Zoe Kravitz attend the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Emma Roberts attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Hopper Penn attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Rowan Blanchard attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Arden Wohl attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Brian Anderson and a guest attend the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Briana Andalore and Richie Shazam attend the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Drew Barrymore and Emma Roberts attend Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Glenda Bailey attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Hiraki Mori and a guest attend the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Actress Laura Harrier and Stylist Ian Bradley attend the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Mickey Boardman and Mark Ronson attend the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Rowan Blanchard attends the Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show - Front Row on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)
 
Coach ha segnato il culmine del suo 75 ° anniversario al Pier 94 a New York con una sfilata donna e uomo e un party dove hanno suonato i Lolawolf e Mark Ronson. La serata è stata una celebrazione della nuova svolta di Coach legata a una nuova generazione di clienti in un anno che ha visto molti obiettivi fondamentali, tra cui le aperture dei primi flagship stores Coach House a New York e Regent Street a Londra e la nuova sede 10 Hudson Yards.
 
NEW YORK, NY - DECEMBER 08:  Zoe Kravitz and Riley Keough attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  A view of the interior atmosphere at the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  A view of the interior atmosphere at the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  A view of the interior atmosphere at the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  A view of the interior atmosphere at the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08: Arden Wohl and Pamela Love attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Drew Barrymore attends the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08: Hiraki Mori attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08: Jacqueline Fernandez, Stuart Vevers, and Glenda Bailey attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Mark Ronson performs during the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Riley Keough attends the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Soo-Young, Soko, and Stuart Vevers attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Zoe Kravitz and Riley Keough attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Amanda Lepore attends the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08: Ann Dexter-Jones, and Cory Kennedy attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Model Ashley Smith attends the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Diana Hilbers and Emily Hall attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Dree Hemingway attends the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08: Grace Nickels, Jordan Barrett, and Emma Roberts attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Hari Nef attends the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Jacqueline Fernandez and Hiraki Mori attend Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Jacqueline Fernandez attends Coach 75th Anniversary: Women's Pre-Fall and Men's Fall Show on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Olivia Culpo attends the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Pamela Love and Stuart Vevers attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08: Stuart Vevers and Drew Barrymore attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)NEW YORK, NY - DECEMBER 08:  Tristan Wilds attends the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)NEW YORK, NY - DECEMBER 08:  Stuart Vevers and Olivia Culpo attend the Coach 75th Anniversary Party on December 8, 2016 in New York City.  (Photo by Nicholas Hunt/Getty Images for Coach)
 
Le collezioni Donna Pre-Fall e Uomo Autunno 2017 sono stati presentate alla stampa e a ospiti come Drew Barrymore, Dree Hemingway, Zoe Kravitz, Riley Keough, Emma Roberts, Michael B Jordan, Hopper Penn, Laura Harrier, Hari Nef, Olivia Culpo , Rowan Blanchard, Jordan Barrett, i musicisti Diplo, Mark Ronson, Dua Lipa e Soko, lo stylist Brad Goreski, l’artista Arden Wahl e i designer Pamela Love e Peter Copping.
 
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L’Executive Creative Director Stuart Vevers ha presentato una visione di ottimismo americano e l'attitudine della West Coast mixata con l'individualismo di New York. Immagini dalla grafica nostalgica, come navi spaziali e pianeti,  sono state associate a shearling, pelle e dettagli varsity. Vevers ha esplorato la tensione tra forza e una femminilità delicata con il giocoso, innocente fascino di abiti prateria di patchwork, fiori delicati, fiocchi trompe l'oeil abbinati a scarpe audaci. La nuova borsa di stagione è stata presentata per la prima volta, una hobo in pelle chiamata The Bandit. I modelli tra cui Gabriel Day-Lewis, Dilone, Winnie Harlow, Adwoa Aboah, Binx Walton e Lexi Boling hanno sfilato attraverso un set che ha preso ispirazione da un parcheggio di un  motel con di auto d'epoca, la neve e il coro Young People’s Chorus of New York City ha eseguito un arrangiamento speciale di "Empire State of Mind.
Vevers ha commentato, "New York City, la casa spirituale di Coach, è un melting pot culturale che abbraccia l'individualità e celebra l’unione. Accoglie outsider come me in un modo vero e reale. Questi valori sono più importanti che mai oggi, oltre ad essere rilevanti per mostrare Coach come un’autentica, moderna alternativa di lusso."
La mascotte Rexy The Coach Dinosaur ha fatto un'apparizione allo show parte di una capsule esclusiva, disponibile dal 9 dicembre presso Coach House Fifth Avenue e Regent Street e Coach.com.
Victor Luis, Chief Executive Officer di Coach ha dichiarato: "Siamo entusiasti di celebrare l’ heritage di Coach e la sua storia legata all'artigianato innovativo nella città in cui siamo nati. Quest'anno ha avuto dei momenti incredibili, guardiamo ora ai prossimi 75 anni  per continuare a sorprendere il nostro pubblico in tutto il mondo."

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