lunedì 16 settembre 2019

JONATHAN SIMKHAI SPRING/SUMMER 2020 COLLECTION


“When you take a flower in your hand and really look at it, it’s your world for the moment. I want to give that world to someone else. Most people in the city rush around so, they have no time to look at a flower..”
- Georgia O’Keeffe

This season I found myself moved by Georgia O'Keeffe's painting, Grey Lines with Black, Blue and Yellow. Admiring the curves and flow within the folds of the flower, and showcasing its unexpected femininity really struck a creative chord. Her awareness of how something intricate and beautiful can be overlooked so easily was impactful. And for this collection I aimed in attempting to see each item with at least a fraction of that intensity.


This concept led me down a clean and minimalist design path while keeping with the dichotomies that anchor my design philosophy. Sharp-edged elements are seen in utility suiting juxtaposed with airlike gowns and dresses along with jumpsuits in crinkle and flat liquid plissé. Soft crochet knitwear with custom hardware is vividly intertwined into modern shapes. Fluid tailoring in parachute tech fabrics complement broad shoulder shapes featuring soft feminine draping in the back. I wanted my woman to feel a sense ease and joyfulness. We are introducing a sunbleached palette referenced from photos of New Mexico where blue skies hit the red rock, and the home of the Georgia O’Keefe Museum. New color combinations like capri blue and sedona, and midnight with cherry blossom prints are energized with pops of lilac, pear, and muted shades of fern.


For spring summer 2020, I am also excited to launch my first handbag collection consisting of four styles that are each named “woman” in different languages. Isha, Donna, Mara and Femme. We are introducing a trapezoid belt bag, an oversized and slouchy hobo bag, a miniature hobo crossbody, and an oversized envelope clutch.
The handbags are crafted from structured matte Italian Nappa leather and are a natural extension of my brand’s aesthetic and ethos.

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