domenica 30 giugno 2019

Experience Christoph Rumpf's show on Mercedes me


As of July 1, the eyes of the fashion world will be on the metropolis on the river Spree. You too can experience the opening of this year's MBFW Berlin exclusively via the Mercedes me media communication platform: https://media.mercedes-benz.com/mbfwberlin2019. Look forward to live impressions from the runway at MBFW, which is taking place on the forecourt of the ewerk in Berlin Mitte.
On July 1, 2019 at 12 noon (CEST) the opening show by Christoph Rumpf will be broadcast live on Mercedes me Media for the first time: https://media.mercedes-benz.com/mbfwberlin2019. The recording will be available as video on demand afterwards. You will also find the press release, press photos, and interesting background details on the activities of the brand with the star at MBFW Berlin 2019 on Mercedes me media: https://media.mercedes-benz.com post-show. 
On July 1, the Austrian designer Christoph Rumpf will open MBFW Spring/Summer 2020 in Berlin to an audience of fashion experts, buyers and journalists as part of the Mercedes-Benz Fashion Talents Programme for promoting young international fashion designers. Until Wednesday evening, 3 July, 15 further labels will be presenting their collections at the ewerk in Berlin Mitte.

Christoph Rumpf at MBFW
The 25-year-old student at the University of Applied Arts in Vienna won the Grand Prix du Jury Première Vision a few weeks ago at the 34th Festival of Fashion, Photography and Fashion Accessories in Hyères.
The award includes the invitation to Berlin as part of the Mercedes-Benz Fashion Talents Programme.

Ten years of Mercedes-Benz Fashion Talents
In 2009 Mercedes-Benz established the group's own programme, "Mercedes-Benz Fashion Talents", to support young people in the world of fashion. The goal has been to help pave the way for talented designers to enter the fashion sector outside of their home markets and provide them with support in their international careers. Over the past ten years, as part of Mercedes-Benz Fashion Talents the automotive manufacturer has enabled shows to be held for more than 90 aspiring designers on approximately 30 platforms around the world, including in Milan, London, Prague, Istanbul and Berlin. The programme is growing continually and is being extended on an on-going basis with new initiatives and partnerships. The overview of engagement is updated on a yearly basis.

24 years of Mercedes-Benz fashion activities
Over a period of 24 years Mercedes-Benz has established itself worldwide as a major player in the fashion industry and title sponsor of selected fashion weeks and events. The brand is currently active at about 80 fashion events in more than 40 countries, including the Mercedes-Benz Fashion Weeks which take place in Sydney, Mexico City, London, Madrid, Tbilisi and Berlin, and also the famous International Festival of Fashion, Photography and Fashion Accessories in Hyères. Furthermore, since 2017 Mercedes-Benz has been a member of the Fashion Council Germany (FCG) and since 2018 a member of the German Fashion Designers Federation e.V. (GFDF). The overview of engagement is updated on a yearly basis.

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