Following the Spring/Summer 2019 collection’s debut at Berlin Fashion Week last July, HUGO reveals its new-season campaign, inspired by a summer spent in the German capital.
Shot by fashion photographer Collier Schorr, the visuals depict a diverse cast of characters in apartments and locations across the city. The gritty metropolis is captured at its most lively, merging seamlessly with this season’s colorful, raveinspired collection.
Making up the star-studded cast are German models Jonas Glöer and Karolin Wolter, skateboarder, model and designer Natalie Westling, star on the rise Leonard Mushiete, supermodel Binx Walton and L.A. native and runway regular Presley Gerber.
Creating a sense of story in the lives of the six characters, the new campaign celebrates a Berlin state of mind. Styled by the talents themselves under the direction of Vanessa Reid, the looks shot are a unique representation of the city’s renowned eccentricity and mix-and-match approach to style.
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