BOSS continues bold new direction with Spring/Summer 2019 campaign

The signature ambition of the BOSS brand is carried forward into a new season, with a striking campaign for Spring/Summer 2019 shot by Craig McDean.

A series of portraits celebrates the individuality of the BOSS man and woman, with each member of a diverse cast captured against a limitless blue sky.

Models Cara Tailor, Chu Wong, Tim Schumacher, Alpha Dia and Finnlay Davis feature in bold portraiture juxtaposed with architectural images, the latter reflecting the design DNA of the German fashion house.

This season, graphic lines of a building in light and shadow are punctuated with individual figures in motion. Every model showcases relaxed tailored pieces from the Spring/Summer 2019 “California Breeze” runway collection, in perfect contrast to the imposing setting.

The expansive sky that provides the backdrop to every image vividly represents the unlimited possibilities embodied by the BOSS message of personal ambition, drive and success.