domenica 24 giugno 2018

SSS WORLD CORP SS19 COLLECTION

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SS19 introduces the launch of SSS World Corp’s full men’s and women's collection with their show on the 22nd June during Paris Mens fashion week. With 40 of the top stores in the world currently stocking the menswear,  Tomorrow London Ltd will take over Sales and distribution effectively immediately. This partnership will give SSS the ability to expand and grow with a truly global partner. ‘It’s a great step for us. We could not be happier and more excited about the future of the brand.’'

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''More than ever it’s important for a brand to portray clearly their identity and to speak to their customers with a razor sharp clarity. To do this, it’s important for us to show the beauty of both masculine and feminine desires. We don’t have a pre conceived notion of how the sexes should dress, far from it. The last thing we want is to fashion dictate. We only want to portray the man and women in 'our world’. In this world women and men are both badasses. Passion, sex, love, creativity, and individuality are the codes that define how life should be lived. Women are sexy and proud of it. Empowerment is everything. Men know that true masculinity comes from appreciating femininity. They aren’t confined by any boundaries.
I like to believe that this ‘world’ isn’t only in my imagination. It’s how things should be.’’

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