forte_forte "incanto" | autunno inverno 2019

La dicotomia tra la fluidità del movimento e la plasticità di forme naturali è il linguaggio estetico che plasma l’atmosfera.

“incanto”, la nuova campagna pubblicitaria forte_forte autunno inverno 2019 nasce dalla collaborazione tra il fotografo sølve sundsbø e l’art director Robert Vattilana.

Una rivelazione tra luce e movimento dove il tessuto e il corpo femminile divengono un’unica forma avvolgente e sinuosa. In contrapposizione il bianco e nero scultoreo di una natura floreale e virtuale si sviluppa attraverso un gioco di ombre e di luci.

Colori freschi e polverosi, lurex cangianti, sete dipinte come fiabe illustrate, volumi pieni donano forza e avvolgono una femminilità delicata e voluttuosa.

Le superfici dei tessuti, velate e setose, vivide e materiche, si evolvono con un movimento fluido delineando le forme del corpo che rivelano una bellezza androgina.

L’armonia della forma si svela attraverso la danza di tessuti leggeri e impalpabili, opponendosi a una natura magica di forme pure in continuo divenire.

The art of style: BOSS reveals new Fall/Winter 2019 campaign

The intersection of art, style and personal expression is at the heart of the BOSS Fall/Winter 2019 campaign, shot by renowned fashion photographer Craig McDean and directed by Fabien Baron.

In line with the artistic theme of this season’s collection, BOSS Curated, we find the campaign cast in a gallery, perusing images of themselves which are being installed for an exhibition. This layered approach, combining portraiture and a changing environment, reflects each individual’s journey towards defining themselves that is an ongoing process of self-reflection.

The accompanying Fall/Winter 2019 campaign film sees static portraits come vividly to life as the boundaries between the gallery space and the artworks on show become blurred.

BOSS Menswear faces Finnlay Davis and Alpha Dia wear modern outerwear and tailoring from the new collection, while BOSS Womenswear muse Sora Choi is joined by Saskia de Brauw to showcase softly tailored dresses, beautifully crafted knits and voluminous coats.

Each look is an expression of curated personal style, perfectly expressed through this innovative new campaign.

Models Binx Walton, Presley Gerber and more star in HUGO's Spring/Summer 2019 campaign

Following the Spring/Summer 2019 collection’s debut at Berlin Fashion Week last July, HUGO reveals its new-season campaign, inspired by a summer spent in the German capital.

Shot by fashion photographer Collier Schorr, the visuals depict a diverse cast of characters in apartments and locations across the city. The gritty metropolis is captured at its most lively, merging seamlessly with this season’s colorful, raveinspired collection.

Making up the star-studded cast are German models Jonas Glöer and Karolin Wolter, skateboarder, model and designer Natalie Westling, star on the rise Leonard Mushiete, supermodel Binx Walton and L.A. native and runway regular Presley Gerber.

Creating a sense of story in the lives of the six characters, the new campaign celebrates a Berlin state of mind. Styled by the talents themselves under the direction of Vanessa Reid, the looks shot are a unique representation of the city’s renowned eccentricity and mix-and-match approach to style.

BOSS continues bold new direction with Spring/Summer 2019 campaign

The signature ambition of the BOSS brand is carried forward into a new season, with a striking campaign for Spring/Summer 2019 shot by Craig McDean.

A series of portraits celebrates the individuality of the BOSS man and woman, with each member of a diverse cast captured against a limitless blue sky.

Models Cara Tailor, Chu Wong, Tim Schumacher, Alpha Dia and Finnlay Davis feature in bold portraiture juxtaposed with architectural images, the latter reflecting the design DNA of the German fashion house.

This season, graphic lines of a building in light and shadow are punctuated with individual figures in motion. Every model showcases relaxed tailored pieces from the Spring/Summer 2019 “California Breeze” runway collection, in perfect contrast to the imposing setting.

The expansive sky that provides the backdrop to every image vividly represents the unlimited possibilities embodied by the BOSS message of personal ambition, drive and success.