SSS WORLD CORP SS19 COLLECTION

SS19 introduces the launch of SSS World Corp’s full men’s and women's collection with their show on the 22nd June during Paris Mens fashion week. With 40 of the top stores in the world currently stocking the menswear,  Tomorrow London Ltd will take over Sales and distribution effectively immediately. This partnership will give SSS the ability to expand and grow with a truly global partner. ‘It’s a great step for us. We could not be happier and more excited about the future of the brand.’'

''More than ever it’s important for a brand to portray clearly their identity and to speak to their customers with a razor sharp clarity. To do this, it’s important for us to show the beauty of both masculine and feminine desires. We don’t have a pre conceived notion of how the sexes should dress, far from it. The last thing we want is to fashion dictate. We only want to portray the man and women in 'our world’. In this world women and men are both badasses. Passion, sex, love, creativity, and individuality are the codes that define how life should be lived. Women are sexy and proud of it. Empowerment is everything. Men know that true masculinity comes from appreciating femininity. They aren’t confined by any boundaries.
I like to believe that this ‘world’ isn’t only in my imagination. It’s how things should be.’’

SSS WORLD CORP F/W 2018

"Wes Lang and I have recently become close friends. He was introduced by a mutual friend Big Will Welch. Wes's studio is like my favorite place. It's a warehouse in the L.A art district with floor to ceiling art work, muscle cars, motorcycles, weight bench, snapshots of beautiful women and a mid-century Danish couch. My first experience there made me realize that it's possible to achieve success and happiness without compromising, well, basically anything. You don't have to sell out or follow because the 'industry' pushes you to. It's not rebelling, but making your 'own way'. Surround yourself by what you love and that breeds authenticity. Without this, creativity is empty.

Long story short, we become mates and one day staring at his art covered walls and drinking a beer, we decided to do this collaboration. I believe in him and he believes in me. That's all that matters. This collection is dedicated to our friends. " 

Special mention to...

Our dear friend Mr Reino Lehtonen-Riley, Owner and Creative Director of 'The Great Frog' for the fucking badass jewelry collection.

The best brothers Mr Peter & Michael Bracher from 'Paspaley' for supplying us the worlds most luxurious and sexy pearls. cant wait for the next fishing trip!

Dr Martens for the boots. Love you guys.

Persol eyewear for the fire frames. In the words of 'The Dude', ''it really tied the room together.''

Etienne Russo and the team at Villa Eugenie for being legendary show producers and homies.

And last but not least the main man Mr Ramon Mac-Crohon for letting us take over the best restaurant in the universe Caviar Kaspia.

– Justin O'Shea